Welcome to Tercera! I’m Sara Inés Calderón, founder and Principal, and I can’t wait to tell you all about Tercera. The journey to building this company began with a strong desire to build the best development firm possible — which meant bringing together top talent from across the spectrum of backgrounds, gender, and ethnicities. I am frustrated with the missed opportunities I’ve seen in the male centric technology industry where homogeneous teams produce homogeneous products. I feel strongly that a team built with a wide variety of people achieves better, more innovative results. Most of all, I want to build an organization where I would want to work. That’s the vision for Tercera.
I love creating technology that solves problems, and I especially enjoy collaborating with my clients to create the technology solutions that drive their personal mission — whatever that may be. Because I want to pair great tech with my client’s particular needs, I need the best possible people on my team, driving my passion for growing the number of women and people of color working in this industry. Tercera works with technologists from a variety of backgrounds, all of whom are excited to collaborate on finding and building the best tech for our clients.
A little bit about me: I started my professional development at Stanford University, where I earned an undergraduate degree in communications. I spent several years as a journalist, working in print and digital, where I first began tinkering with web development. My love of storytelling served me well in journalism, and I believe it continues to serve me in software development. In 2014 I made the transition to technology full time and since have taught myself much of what I know, ranging from traditional technologies like C# and SQL, to modern front end frameworks like Angular and React, to mobile technologies like React Native, PhoneGap, and WordPress. Today I am the Director of Women Who Code, Austin, and I’m also a graduate of a community leadership program, Leadership Austin. I am a frequent speaker on technology issues, especially on topics involving diversity and helping women succeed in the field. I love bright colors (especially green), dangly earrings, nail art, and Star Trek the Next Generation.
My fervor for technology goes beyond building great solutions. I see web development as a career path to a sustainable life for a wide variety of people. To that end, I’m working on an initiative to teach formerly incarcerated women, and those without formal education, how to code. I hope to create a career path for people re-entering society after prison, thereby end a vicious cycle of poverty, crime, and incarceration.
Enough about me! What’s on your mind? Get in touch, I’d love to hear from you!